The Effects of Socio-economic Status, Lifestyle, TPA Variables on Skincare Food Choice among College Students

This study took college students, a more educated and economically independent group of emerging adults in Taiwan, as the sample to understand their skincare food choice and whether variables of socio-economic status (SES), lifestyle, and the theory of planned behaviour (TPB) influence their priority and intention to purchase dietary supplements or fresh vegetables and/ or fruit that contain skincare ingredients. It applied a survey research method and recruited 604 effective respondents. The data suggest that, neglecting economic considerations, more respondents favoured fresh produce over dietary supplements in the pursuit of skincare. In terms of the intention to purchase fresh produce or dietary supplements, this study observed an influence from some SES and lifestyle variables and from all variables of TPB. Overall, while TPB variables were more effective than SES and lifestyle variables in explaining college students' intention to purchase skincare food, the effects of SES variables deserve more attention in future studies.

關鍵字

socio-economic status ； lifestyle ； theory of planned behavior ； dietary supplements ； fresh vegetables and fruits

並列摘要

本研究以中部大學生這一教育程度較高、經濟較獨立的族群為樣本，了解他們對美容護膚食品的選擇，以及社會經濟地位（SES）、生活型態和計劃行為理論（TPB）的變項，是否影響他們購買含有美容護膚成分的膳食補充劑或新鮮蔬果的優先考慮和意圖。本研究採用調查方法，共訪問了604名有效的大學生。結果發現不考慮經濟因素時，更多大學生在追求美容護膚時更喜歡新鮮農產品，而不是膳食補充劑。就購買新鮮農產品或膳食補充劑的意向影響因素而言，部分SES和生活型態變項，以及TPB的所有變項產生影響。總體而言，雖然TPB變項比SES和生活型態變項在解釋大學生購養顏美容護膚食品的意願方面更有解釋力，但SES變項的影響，值得在未來的研究中更深入探討。

並列關鍵字

社會經濟地位；生活型態；計劃行為理論；膳食補充劑；新鮮蔬果

參考文獻

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