閱讀扎根，夢想成真：從閱讀植根成果探討公共圖書館閱讀推廣策略

A Study from Reading Rooting Activities to Explore the Reading Promotion Strategies in Public Library

黃雯玲(Wen-Ling Huang) ； 陳麗君(Li-Chun Chen)

《臺北市立圖書館館訊》 30卷2期 (2012/12) Pp. 41-56

摘要

以往圖書館辦理推廣活動主要是為推廣圖書館的服務，目的是為喚起讀者的注意，進一步吸引讀者參與活動並利用圖書館，此一作法或許能達到促使民眾使用圖書館，但對於推動閱讀、建立民眾閱讀習慣以及改善社會閱讀風氣，辦理推廣活動僅是其中的作為之一。為探討國內公共圖書館閱讀推廣策略，本文首先整理英美二國重要的閱讀推廣政策以瞭解其推動策略外，次就閱讀植根計畫成功推動的案例擇優剖析並歸納運用之策略，期供未來各公共圖書館推動閱讀之參酌。

關鍵字

閱讀推廣 ； 公共圖書館

並列摘要

Traditionally, the goal of carrying out promotion activities for the libraries is to promote their services. It aims to catch patrons´attention, to attract them in participating activities and ultimately in utilizing the libraries´facilities in general. These activities may encourage people to come into the libraries. However, from the perspective of promoting reading, developing reading habits, and improving reading culture, promotion activities could be just one of the strategies. In order to explore the reading promotion strategies among public libraries in Taiwan, this article first investigates reading promotion policies from both the U.S and the U.K, and then analyzes the best practice of the ”Reading Rooting Program” in Taiwan and summarizes the strategic plans among them. Hope the findings can be served as future references for the public libraries at all level.

並列關鍵字

Promote Reading ； Public Library

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