透過您的圖書館登入
IP:18.223.110.131
  • 期刊
  • OpenAccess

圖書館體驗行銷:「回家看書」特展

Back Home, Reading Together: Beyond a Book Exhibition

摘要


北市圖於2017年舉辦「回家看書」特展,以「家」為主軸在萬華剝皮寮街區打造一個閱讀之家,邀請民眾閱讀,並將閱讀的美好經驗帶回自己的家,希望透過體驗行銷方式讓大眾再次愛上閱讀。

關鍵字

公共圖書館 行銷 體驗行銷

並列摘要


"Back Home, Reading Together" was a book exhibition held by Taipei Public Library in Bopiliao Historic Block, 2017. In order to promote a reading culture in Taipei City, the event has gone beyond being a book exhibition. What the exhibition tried to focus on is not only the books but the reading experience people had with the one they love.

參考文獻


聯合報系(2019)。尋找臺灣閱讀力:數位專題。取自:https://topic.udn.com/event/vision_reading
顏擇雅(2009)。為什麼少年不讀書?親子天下,4,36-41。
溫珮妤(2002)。體驗行銷的秘密。Cheers,22,146-149

延伸閱讀