摘要
本研究利用台灣地區十個遊憩區的歷年遊客量與調查所得的遊客，對各遊憩區各遊憩設施的主觀評價分別建立了總計遊憩需求模式與個體遊憩需求模式。研究結果發現總計遊憩需求模式之預測能力尚佳，但無法反映遊憩區票價與投資成本對遊客量之影響。個體遊憩需求模式乃利用多項羅機模式建立，其中的第一偏好羅機模式與選擇模式之解釋能力均甚佳。但其結果顯示旅行距離與旅遊總支出等限制因素對遊客選擇遊憩區較具影響力，而偏好對遊客選擇遊憩區則無顯著之影響。
關鍵字
遊憩需求並列摘要
Aggregate and disaggregate recreation demand models were bulit for ten recreation areas using published and self-administered survey data. The results showed that aggregate recreation demand models had relatively good explanatory power but could not correctly reflect the effects of fare and investment cost. Disaggregate recreation demand models had the form of multinomial logit model. First preference logit model and multinomial logit choice models all had good explanatory power. The results showed that travel distance and travel expenditure had significant effects on individual traveler's recreation area choice behavior while preference for recreation areas had no significant effect.