隔週休二日與距離因素對遊樂區旅遊參與型態之影響－以九族文化村、劍湖山世界遊樂區遊客為例

The Influence of Two Days off Every Other Week and Distance on Travel Patterns of Domestic Amusement Park-Case Studies of Formosan Aboriginal Culture Village and Janfusun Fancyworld

李素馨(Su-Hsin Lee) ； 楊勝博(Sheng-Po Yang)

《戶外遊憩研究》 13卷2期 (2000/06) Pp. 1-22

https://doi.org/10.6130/JORS.2000.13(2)1

摘要

政府於87年元月起實施隔週休二日以來，為國內旅遊市場帶來相當的影響及商機，而民眾究竟如何參與週末旅遊是旅遊業界急於瞭解的課題。本研究目的在探討隔週休二日和遊樂區距離遠近對旅遊參與型態之影響，從旅遊現地參與的過程中，瞭解遊客旅遊時間分配、旅遊距離、據點個數、消費金額等是否因隔週休二日之週末時間結構差異而有不同。調查對象是以在劍湖山世界及九族文化村遊樂區內的遊客，並且必須符合上班或上課地點有實施隔週休二日制度的條件。在88年4月17日至5月9日共四個週末同時對兩個遊樂區進行調查，共獲得656份有效問卷。研究結果顯示：週休二日與非週休二日旅遊參與型態差異主要是在出發日期、回程日期、旅遊天數等三方面。國人國內旅遊仍以當日來回為主，但過夜型旅遊因週休二日之實行有增加之趨勢。遊客旅遊參與型態亦有差異，對區域型遊樂區而言，遊客旅遊總時間不變但時間分配改變，對近利用者型遊樂區則是旅遊總時間與時間分配均會調整改變。

關鍵字

隔週休二日 ； 旅遊參與型態 ； 遊樂區 ； 旅遊天數 ； 出發日期 ； 回程日期

並列摘要

Since the policy of ”two days off every other week” carried out from 1998, it has significant influence and yield great commercial benefit to domestic tourism marketing. How people change the travel pattern during weekend is an important issue to tourism industry dealers. The main purpose of this study is to explore the influence of two days off every other week and travel distance on domestic travel patterns. Emphasizing on the on-site experience of travelling, time allocation of travel schedule, the distance of travel, stops of scenic spots and expenditures were compared between two different accessible scenic spots, Formosan Aboriginal Culture Village and Janfusun Fancyworld. Six hundreds and fifty six useable sampling subjects whose companies and schools execute two days off every other week were collected during April 17 to May 9,1999, four weekends in total. The results show that the obvious influence of two days off every other week on domestic travel patterns is start-off time, return time and visitor-days. There was significant higher proportion of tourists who have over-night tour since the policy of two days off every other week was taken. The travelling participating patterns were also changed related with recreational site distance and weekend types. For regional recreational site, the total travelling time is not changed but the way of using leisure time is changed. For near traveler sites, both travelling time and the way of using leisure time are changed due to weekend pattern.

並列關鍵字

Two days off every other week ； travelling participating patterns ； amusement parks ； visitor-days ； start-off time ； return time

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