情境因素對選擇遊樂區影響之研究

Influences of Situational Variables on Choosing Recreational Areas

林鈺穎(Yu-Ying Lin) ； 林晏州(Yann-Jou Lin)

《戶外遊憩研究》 13卷2期 (2000/06) Pp. 67-82

https://doi.org/10.6130/JORS.2000.13(2)4

摘要

本研究之目的乃探討情境因素對選擇遊樂區之影響，經由文獻回顧結果，從情境因素類別與個人特性兩方面探討對選擇行為之影響，以現地問卷調查所得資料進行描述性分析與變異數分析。研究結果顯示情境因素確實會影響遊客之選擇行為，遊客在選擇遊樂區時，會受資訊環境、消費環境以及時間因素所影響。而遊客個人特性方面，遊客之年齡、工作性質以及平日旅遊頻率不同，亦會影響遊客之選擇行為。

關鍵字

情境因素 ； 選擇行為

並列摘要

The purpose of this study was to explore the influences of the situational variables on choosing recreational areas. By reviewing the literature, this research examined the influence from categories of situational variables and personal characteristics. After the survey, the data were collected and analyzed by descriptive statistics and ANOVA. The results revealed that the situational variables do affect the choice behavior, and tourists' choice behavior is influenced by informational environment, consumption environment and temporality. The personal characteristics that affected the choice behavior were ”age”, ”job function”, and ”travel frequency”.

並列關鍵字

situational variables ； choice behavior

參考文獻

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Belk, R. W.(1975).Situational variables and consumer behavior.Journal of Consumer Research.2

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Diener, E., Larsen, R. J., Emmons, R. A.(1984).Person ×situation interactions: choice of situations and congruence response models.Journal of Personality and Social Psychology.47(3)

Manning, R. E.(1985).Crowding norms in backcountry settings: a review and synthesis.Journal of Leisure Research.17(2)