外籍自助旅客於陌生城市旅遊之尋路行為研究

Study of Wayfinding Behavior of Independent International Travelers in an Unfamiliar City

張軒瑄(Hsuan-Hsuan Chang)

《戶外遊憩研究》 26卷2期 (2013/06) Pp. 77-103

https://doi.org/10.6130/JORS.2013.26(2)3

摘要

本研究目的為探討於陌生城市旅遊之外籍自助旅客搭乘捷運前往觀光景點之尋路行為，包括其自我主觀之尋路自信心、偏好尋路策略、尋路任務執行結果；並檢視外籍自助旅客之性別、國籍、過往旅遊經驗、尋路策略與尋路自信心對於尋路任務執行結果之影響。112位首次來台交換之外籍學生參與尋路實地研究，透過問卷與跟蹤觀察法蒐集資料。研究結果顯示：1）外籍自助旅客之性別、國籍會影響其尋路自信心；2）外籍旅客之性別與過往的旅遊經驗則會顯著性的影響其尋路策略的偏好程度；3）透過Logit Model，採用概觀尋路策略之外籍旅客會正向的提高尋路任務成功的比例，但路徑尋路策略則是會降低尋路任務成功機率，而旅客之尋路自信心越高，成功完成尋路任務的機率也越高。

關鍵字

尋路 ； 概觀尋路策略 ； 路徑尋路策略 ； 尋路自信心

並列摘要

The aim of this study was to explore the wayfinding behavior-which refers to wayfinding self-confidence, strategy preferences, and performance-of independent international travelers in an unfamiliar city to their tourist destinations via the Taiwan Metropolitan Rapid Transit System. The study also examined how traveler background, previous travel experiences, wayfinding strategy preferences, and wayfinding self-confidence influenced their wayfinding performance. Study participants were 112 international exchange students who had never visited Taiwan before. The data was collected through surveys and private observations. The main study results included the following. (1) Participants exhibited significant differences in their levels of wayfinding self-confidence according to gender and nationality (i.e., cultural background). (2) Participants showed significant differences on their wayfinding strategy preferences according to gender and previous travel experience. (3) Logistic regression revealed that the more an international traveler used the orientation wayfinding strategy, the higher the possibility of successfully finishing their wayfinding tasks was. Greater use of the route wayfinding strategy diminished the probability of successful wayfinding performance. Moreover, the higher the traveler's wayfinding self-confidence, the higher the possibility of successful wayfinding performance.

並列關鍵字

Wayfinding ； Orientation wayfinding strategy ； Route wayfinding strategy ； Wayfinding self-confidence

參考文獻

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