- 期刊
兒童身心障礙之Facebook社群內容分析研究
A Content Analysis of Facebook Pages for Children with Disability
摘要
網際網路快速發展，消費者健康資訊尋求行為也趨向以網路來滿足需求，社群形式的資訊傳播也逐漸受到重視。本研究觀察台灣49個兒童身心障礙Facebook粉絲專頁，以消費者健康資訊傳播為關注角度，利用內容分析法發掘Facebook社群之平台交流的重點與參與者互動的行為。研究結果發現社群成員發布的訊息主要是以喚醒意識的內容最多，也較常提供資訊性社會支持來幫助兒童身心障礙團體。參與者互動以按「讚」為最，留言行為次之，分享功能使用最少，留言內容多以發表評論類型進行。研究總結社群平台能體現消費者健康資訊的角色與重要性，其中包括：提升醫療照護、促進健康、安心就醫、請領保險與安全用藥等。研究最後針對不同對象提出具體建議，作為規畫或服務的參考。
並列摘要
The rapid development of the Internet changes how everyday consumers seek health information. Health information seeking practice on the Internet is becoming inevitable, and health communication through social networking communities is becoming more and more popular. Facebook is one of the most popular social networking services because of its capability to connect social networks, realize interaction, and create extended value of collaboration and information sharing for the society. This study observed 49 Facebook fan pages for children with disability up to December 31, 2011. With consumer health informatics as the grounding perspective and content analysis as data collection and reasoning methods, this study attempted to investigate the development of the Facebook community, the focus of the platform exchange, and patterns of interaction. The study shows that ”awareness raising” is the most common types of information posted on the Fan Pages by the community members. Even though community members didn’t actively participate in ”help seeking”, the interaction on Facebook still realize its role and importance in health information communication. Other roles include health care improvement, health promotion, medical decision making, insurance provision, and medication safety. In addition, members interact most often through ”like”, ”comment”, and ”share”. Comments are frequently found with evaluative judgment. The study also provides constructive suggestions for different types of stakeholders, to better design and provide health information services.