- 期刊
從對象報到黨營傳媒公司－北京青年報制度變革分析
From Target Press to Party-run Media Incorporation-A Case of Institutional Reform by Beijing Youth Daily
並列摘要
Since 1992, the commercialization of Communist China's news media has been getting momentum. Party newspapers raced for series of institutional reform, and Beijing Youth Daily is the most obvious pathfinder. This paper, applying an institutional change approach, tries to explore Beijing Youth Daily's management, editorial, and ownership reform, and points out that through the commercialization process, Beijing Youth Daily has been transformed successfully from an organ of ”target press” to ”party-run media incorporation”. This paper concludes that the experiences learned by Beijing Youth Daily may, in the following days, set themselves as role models for other party media.
參考文獻
東方早報，2004年12月13日
(1980)。中國共產黨新聞工作文件彙編上。北京:新華出版社。
慧聰媒體研究中心
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