傳銷事業在中國大陸的發展、挫折及前景

The Propagated Direct Marketing Business in Mainland China: Its Development and Setbacks

江振昌(Chen-Chang Chiang)

《中國大陸研究》 42卷8期 (1999/08) Pp. 35-51

https://doi.org/10.30389/MCS.199908_42(8).0003

摘要

本文主旨在探討自一九○年以來，盛行歐美各國的傳銷事業在中國大陸的發展與受挫情況。傳銷事業在初次引進大陸之時曾經蔚為風潮，成為「二十世紀最後一次的發財機會」；但時隔不久，由傳銷活動引發類似「老鼠會」經營，在全大陸泛濫成為社會公害。中共對傳銷事業的態度從「不反對」改為「不支持」，甚至出爾反爾的推翻一年前的法令規章，引起外商的巨額損失，同時引爆廣州、湖南等地傳銷員的動亂，死傷無數。其後中共在美國的干預下有條件開放傳銷事業，但未來發展仍是不可預測的。

關鍵字

傳銷 ； 傳銷熱 ； 多層次傳銷 ； 農民工 ； 失業 ； 社會騷亂 ； 市場經濟 ； 和平演變

並列摘要

This paper will examine the propagated direct marketing business in mainland China. When this business was first introduced into mainland China in the early 1990s, it has attracted wide attention and some people took it as the “last opportunity in the 20th century to make a fortune. “However, when this business developed into a pyramid scheme shortly after it has been taken in, the official attitude toward it changed from “not reject” to “not support,” followed by a revision of some regulations governing its operation. This has not only incurred great losses to foreign investors but also resulted in riots in Guangzhou and Hunan. Later, under the US pressure, the mainland Chinese authorities began to allow it to revive to some extent. By far, no one is sure about the future development of the propagated direct marketing business in mainland China.

並列關鍵字

propagated direct marketing ； multi-channel propagated direct marketing ； peasant workers ； unemployment ； social disorder ； market economy ； peaceful evolution

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