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不同類型農業產銷班之經營管理分析

An Analysis on the Different Management Type of Agricultural Farmers Groups in Kaoh-Ping Area

摘要


本文立意抽樣調查5類型產銷班129班員之有效樣本,除分析基本資料外,重點在探討農業經營管理特性,有65.1%農民經由行口商行銷途徑最高,遠高於第二的共同運銷(43.4%);而農場管理困境則以資金調度最難,其次為人力補充、銷售通路、生產技術、設備、土地與分級包裝。在不同產業類別之經營困境方面,樣本農民認為漁牧類對後來者進入門檻之難度最高,加入WTO後所受衝擊亦最大,也是未來最缺乏競爭潛力之產業,水果類是最難創造利潤的產業,蔬菜類則各方面較不被看好,蓮霧產業最被看好,其次為花卉類。至於經營需求方面,漁牧類最需要大規模經營,花卉類則最需要資訊之供應、經營才能與產銷班之共同運作,蔬菜類也很需要產銷班,蓮霧類與水果類則排序最後1、2名次。整體而言,悲觀擔心加入WTO後之負面影響者有61.2%,遠高於抱著樂觀態度的14.8%。

並列摘要


In this study, we discussed 5 industry management types of agricultural farmers groups (AFG) as vegetable AFG, ornamental AFG, wax-apple AFG, fruit AFG and fishery & livestock AFG.In the worst of difficulty management, FLAFG owed 3 items for operational level, serious shock after jointing WTO and lack competitiveness, FAFG for creating profit, VAFG for general management, but WAFG for better business. As regards the farmers most need of management, FLAFG needs a large scale, OAFG for a plenty of information, operational ability and joint work with other AFGs, VAFG needs joint work together too, and WAFG has less needs.

被引用紀錄


邱珮詒(2016)。竹田鄉花卉產銷班第三班行銷策略之研究〔碩士論文,國立屏東科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0042-1805201714170415

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