Exploring the Relationship among Hedonic Shopping Motivation, Impulse Buying, Post-Purchase Regret, and Coping

Ben-Roy Do ； Usuluddin ； Chi Ning Chan

《International Journal of Information and Management Sciences》 27卷4期 (2016/12) Pp. 329-338

https://doi.org/10.6186/IJIMS.2016.27.4.2

摘要

Hedonic shopping motivation often results in impulse buying, and the outcome or the process of impulse buying may results in post-purchase regret and consequently coping to deal with the regret. However, is it possible that when a consumer engages in hedonic shopping motivation, s/he has ＂prepared＂ to face the consequence to consider coping, even before impulse buying? Using structural equation modeling (SEM), a total of 310 valid questionnaires were collected to test the initial model of hedonic shopping motivation towards impulse buying, with direct path toward coping, and indirect path mediated by post-purchase regret. Based on the Modification Index, additional path from hedonic shopping motivation toward coping was added and re-analyzed, resulting in better fit. All research hypotheses were supported.

關鍵字

Hedonic shopping motivation ； impulse buying ； post-purchase regret ； coping

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