Administrative Effects of Chinese Arrivals in Taiwan - the Travel Agencies' Prospects

Ruey-Chyn Tsaur ； Chyoug-Hwa Chen

《International Journal of Information and Management Sciences》 28卷4期 (2017/12) Pp. 335-352

https://doi.org/10.6186/IJIMS.2017.28.4.3

摘要

A sophisticated administrative design that considers the number of arrivals, tourism quality, economic contributions, and social benefits is an essential strategy for sustainable tourism. Taiwan's thoughtful and comprehensive design for managing the Chinese inbound market to maintain tourism quality, as well as prevent excessive arrivals and low-price groups, provides a strong model. This study introduces importance performance analysis, impact- range performance analysis, and impact-asymmetry analysis to conduct empirical research on Taiwan's tourism administration. By examining travel agencies' satisfaction with various policies, and implementing their suggestions, the policies in Taiwan's case explain theoretical results where countermeasures that diverge from the expectations of the travel agencies are prioritized for reconsideration. The prioritizing analysis also provides decision makers and authorities with information to improve the quality of tourism administration. Finally, this study illustrates that travel agencies are likely to support important policies. Accompanied by such support, the countermeasures can then achieve the administrative goals.

關鍵字

Importance performance analysis ； impact range-performance analysis ； impact-asymmetry analysis ； tourism administration ； Taiwan inbound market

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