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從全球化探討供應商關係管理

參考文獻


杜拉克著、李田樹譯(2001)。杜拉克精選-管理篇。臺北市:天下遠見。
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Gronroos, C.(1990).Service Management and Marketing: Managing the Moments of Truth in service Competition.Massachusetts, Lexington:
Kotler, P.(2000).Marketing Management.New Jersey:Prentice-Hall Inc..
Parasuraman, A.,Zeithaml, V. A.,Berry, L. L.(1988).SERVQUAL a multiple-item scale for measuring consumer perception of service quality.Journal of Marketing.64,13-40.

被引用紀錄


胡俊豪(2012)。導入全球運籌系統對於企業作業流程影響之案例研究〔碩士論文,元智大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0009-2801201415020261

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