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台灣顧客滿意指標中有關抽樣群體之決定

參考文獻


中華民國統計資訊網
台灣經濟新報
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Fornell, C.(1992).A National Customer Satisfaction Barometer: The Swedish Experience.Journal of Marketing.56,6-21.
Fornell, C.,Johnson, M.D.,Anderson, E.W.,Cha, J.,Bryant, B.E.(1996).The American Customer Satisfaction Index: nature, purpose, and findings.Journal of Marketing.60,7-18.

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