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服務品質失誤之我見

My Opinion about Service Quality Failure

並列摘要


This per considers the relationship between the Staff competitive ability and the Staff to builds them value and enterprise competitive. The enterprise should change the staff passive positions into active positions, and to encourage them carefully to listen their customer's complaints before the service failure happen. Using the education and training to reduces the rate of the service quality failure.

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參考文獻


Bitner, M. J.,Booms, B. H.,Tetreault, M. S.(1990).The Service Encounter: Diagnosing Favorable and Unfavorable Incidents.Journal of Marketing.54,71-84.
Jeff T.(2006).Exceptional Selling: How the Best Connect and Win in High Stakes Sales.(Hardcover).
Tax S. S.,Brown S. W.(1998).Recovering and Learning From Service Failure.Sloan Management Review.76.

被引用紀錄


王湘嵐(2014)。旅館櫃檯接待人員服務破壞行為〔碩士論文,國立高雄餐旅大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0018-0512201317491100

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