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衡量服務品質的實用工具:結合SERVQUAL量表與重要-績效分析

Useful Tools to Evaluate Service Quality: Combining SERVQUAL Model and Importance-Performance Analysis

參考文獻


陳霖賢、王慕容、魏若婷、吳信宏,2013,零售業服務品質量表建立-以大潤發為例,品質學報,20(1),21-37。
盧右梅、吳信宏,2010,應用IPA模式檢視台灣高鐵乘客之服務品質需求,品質學報,17(1),21-43。
Lee, Y.-C., Wu, H.-H., Hsieh, W.-L., Weng, S.-J., Hsieh, L.-P., and Huang, C.-H., 2015, Applying ImportancePerformance Analysis to Patient Safety Culture,” International Journal of Health Care Quality Assurance, 28(8), 826-840.
Martilla, J.A. and James, J.C., 1977, Importance-Performance Analysis, Journal of Marketing, 41(1), 77-79.
Parasuraman, A., Zeithaml, V. A., and Berr y, L. L., 1988, SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality, Journal of Retailing, 64(1), 12-40.

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