臺灣貨櫃航商選擇船舶管理公司關鍵影響因素之分析

AN EVALUATION OF THE KEY INFLUENTIAL FACTORS FOR CONTAINER SHIPPING LINES SELECTING SHIP MANAGEMENT COMPANIES IN TAIWAN

賀天君(Tien-Chun Ho) ； 鍾政棋(Cheng-Chi Chung) ； 李選士(Hsuan-Shih Lee) ； 王思淳(Sih-Chun Wang)

《運輸計劃季刊》 45卷3期 (2016/09) Pp. 217-234

摘要

在全球市場激烈競爭下，航運市場逐漸趨向專業分工。透過委外可使貨櫃航商更專注於本身的核心業務，藉由第三方服務使公司獲取最佳經驗與競爭力。船舶管理公司有效將船舶管理權與所有權分離，透過專業經理人提升船舶獲利率及航商國際競爭力。本文基於貨櫃航商導向，針對國內貨櫃航商進行問卷調查，藉由行銷SAVE 架構，包含整合方案、接近市場、專業價值與海運教育，構建貨櫃航商選擇船舶管理公司關鍵影響因素評估模式，並採用模糊層級分析法 (FAHP) 與修正式決策實驗室分析法(RDEMATEL)，透過問卷所得資料，探求貨櫃航商選擇船舶管理公司關鍵影響因素的重要性及其關聯性。本文研究結果，可提供貨櫃航商研擬非航運核心業務委外之參考依據。

關鍵字

航運 ； 貨櫃航商 ； 海運行銷 ； 船舶管理公司

並列摘要

Since the competition of the global market, the market is moving towards specialization gradually with the vigorous developments in the shipping industry. Container shipping lines are not only focusing on their core business through outsourcing, but also enable to obtain the best experience and competitiveness by third-party services. A professional ship management company effectively separates the ship management responsibility and ownership, and a professional manager can improve the profitability and international competitiveness of ships. This study is based on the orientation of container shipping lines, and the questionnaires survey for container shipping lines in Taiwan. Based on marketing SAVE aspects, including solution (S), access (A), value (V), and education (E), this paper obtains by questionnaires and using the fuzzy analytic hierarchy process and the revised decision making trial and evaluation laboratory analysis to define the importance and correlation of key influential factors for container shipping lines selecting ship management companies. These results can provide as a good reference for container shipping lines to develop maritime non-core business outsourcing strategies.

並列關鍵字

Shipping ； Container shipping lines ； Maritime marketing ； Ship management companies

參考文獻

ICS,Institute of Chartered Shipping(ed.)(2010).Shipping Business.UK:Seamanship International Ltd..

Gunton, P.(1997).Lloyd's Nautical Yearbook 1996.London:Lloyd's of London.

Spruyt, J.(1994).Ship Management.London:Informa Publication.

Pang, Y.,Lin, X. Q.(2011).An Analysis on Developmental Environment and a Prospective of Third-Party Ship Management Companies in China.Science Technology and Industry.11(4),46-48.

Prahalad, C. K.,Hamel, G.(1990).The Core Competence of the Corporation.Harvard Business Review.68(1),79-91.