EXPLORING CONSUMER REASONING IN USAGE INTENTION FOR ELECTRIC SCOOTER SHARING

消費者對電動機車共享使用意圖之推理探究

劉易(Timo Eccarius) ； 盧宗成(Chung-Cheng Lu)

《運輸計劃季刊》 47卷4期 (2018/12) Pp. 271-295

摘要

In recent years, sharing-schemes for electric scooters have been established globally, also in Taiwan. However, hardly any studies have furthered the understanding of electric scooter sharing adoption among consumers. This study explores the reasons among potential users for and against using electric scooter sharing, their usage intentions, potential trip purposes and mode shifts, as well as respondents' experience with and attitudes toward shared use mobility and electric vehicles. A survey with open-ended questions was undertaken to explore the reasons for and against among consumers to use electric scooter sharing. We employ qualitative and quantitative methods to analyze data collected among university students in Taiwan. Our results encourage investigating electric scooter sharing usage intentions across countries or cultures globally in different contexts. Consumers’ reasons for and against using electric scooter sharing display different structures and emphasis, and should be investigated in distinction. Findings on trip modes point out desirable and undesirable potential consequences of electric scooter sharing use, depending on the cultural context. The results provide transportation researchers, planners and policy makers with a baseline for further investigating the potential impact of electric scooter sharing. Quantitative surveys can be developed based on the findings of this study.

關鍵字

Powered two-wheelers ； Electric scooter sharing ； Reasons for and against ； Qualitative content analysis ； Exploratory factor analysis

並列摘要

近年來，電動機車共享機制在全世界普遍推廣，臺灣也不例外，然而，過去研究甚少深入探討消費者對於電動機車共享之使用意圖。本研究探討潛在使用者支持和反對使用電動機車共享的理由、使用意圖、潛在旅次目的和運具轉移情形，以及受訪者對行動共享和電動車輛的經驗和態度。本研究藉由開放式問卷調查探討消費者使用電動機車共享的支持和反對理由，採用質性和量化方法分析所收集在台灣就讀大學的本國生與外籍生的問卷資料。研究結果支持後續探討在不同情境下跨國與不同文化背景消費者之電動機車共享使用意圖。消費者對於電動機車共享使用的支持與反對原因具有不同的結構和重點，應該進行區別調查。旅次運具使用調查發現使用電動機車共享的可能潛在後果隨文化背景不同。本研究結果為運輸研究人員，規劃人員和決策者提供了進一步調查電動機車共享潛在影響的基礎，後續也可以根據本研究的結果發展量化研究。

並列關鍵字

動力兩輪車 ； 電動機車共享 ； 支持和反對理由 ； 質性內容分析 ； 探索性因素分析

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