The Impact of Wife's Work Involvement on Household Food Consumption Behavior

Chung-Chau Chang ； Shiau-Chi Tsai

《臺大管理論叢》 10卷1期 (1999/12) Pp. 65-90

並列摘要

This study extends Bartos model to examine the relationship between wife's work involvement and household food consumption behaviors. The results show that the four Bartos segments (i.e. stay-at-home, just-a-job, plan-to-work and career wives) differ in their gender-role norms, time/work pressures and consumption patterns, even after controlling the level of family income. More attitudinal differences are found than behavioral ones. It's concluded that neither working nor non-working wives should be treated as homogeneous segments in their gender-role norms and food consumption patterns.

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