- 期刊
邏輯符應：制度邏輯視角的數位轉型個案啟示
Logical Correspondences: Lessons from the Digital Transformation Case Study via Institutional Logic Perspective
摘要
數位轉型勢不可擋，組織如何轉型成功為近代企業競爭關鍵。相關文獻指出，數位轉型導致組織內各項實務背後的制度邏輯產生變化。本研究意欲探究組織數位轉型時主導邏輯的更迭，以及如何增加組織內多元制度邏輯的相容性。近期制度邏輯文獻指出邏輯複合為組織面對多制度邏輯衝突之手法，但對於在數位轉型的情境下，組織內制度邏輯的更迭與複合還未見深入探討。本研究以質性個案研究法，以實務觀點切入親子天下個案，進行14場人員訪談、2場實地參與觀察，並採用制度邏輯的模式歸納法分析所得資料，結果發現個案於數位轉型前後，在內容產銷、顧客互動與夥伴連結三方面的實務運作上，發生主導邏輯的更迭，也由此推導數位轉型前後三種新舊制度邏輯的複合手法，此手法本研究稱之為「符應」，並由此新觀點討論理論與實務貢獻。
並列摘要
Digital transformation is unstoppable, and how to successfully transform an organization is the key to the competition of modern enterprises. Relevant literature points out that digital transformation leads to changes in the institutional logic behind various practices in the organization. This study intends to explore the shift of the dominant logic during the organization's digital transformation and how to increase the compatibility of the multiple institutional logics in the organization. Recent literature on institutional logic indicates that logical hybridization allows organizations to face multi-institutional logical conflicts. However, the shift and hybridization of institutional logic within organizations have not been discussed in depth in the context of digital transformation. This research employs the qualitative case study method to examine the selected case - CommonWealth Education Media and Publishing from a practice lens. I conduct 14 personnel interviews and two onsite participation observations, and adopt the model induction method of institutional logic to analyze the data collected. I find that before and after the digital transformation, in terms of the daily practices of content production and sales, customer interaction and partner connection, the dominant logic of each practice has shifted. After examining the shifts happened in these three practices, I derive three types of hybridization from the hybridity of the old and new institutional logic within each practice. This study coins the hybrid approach "correspondence" and discusses theoretical and practical contributions from this new point of view.