農業電視教育推行效果之調查研究

Studies on the Effect of Agricultural TV Education

詹平喜(Pin-Hsi Jan) ； 李玉寶(Yu-Bao Lee)

《花蓮區農業改良場研究彙報》 2期 (1986/03) Pp. 19-20

摘要

本研究之目的主要為探討不同年齡及教育程度之農民與（一）農業節目收視情形。（二）學習動機及運用情形。（三）影響其生產技術與收入之大小，等三項變數之相關性，藉以了解現行農業電視節目之推行效果，以提供有關農業電視教材之製作及宣傳作業之參考。調查方法採特性抽樣法由本縣北、中、南三區之吉安、鳳林、富里等三鄉鎮核心農民八萬農建大軍班會組織名冊中以逢機抽出300名，寄送問卷調查表請其填寫，經收回而填寫詳盡者計有70份。經分析獲得以下四點結果：（一）不同年齡及不同教育程度的農民，在農業電視推行效果調查量表之測試上有相似之看法。（二）農友收視電視節目之時間，主要受農耕時間之影響，農忙時少看，農閒時多看，但仍有67%之農友經常看。（三）農友對農業節目之喜愛程度僅次於新聞節目，而高於戲劇、社教、綜藝及體育節目。（四）由收視目的來看有90%之農友皆為了學習而用心收看，且有55.7%的農友認為收視農業節目後可提高其生產技術及收入。由以上分析結果，可以肯定農業電視教育不但有其存在之重性，同時也是一種目前最受歡迎且最具普遍性及廣效性傳授農業新知的方法。

並列摘要

This investigation is carried out to analyze the effect of agricultural TV programs on the different ages and degrees of educated farmers for the following three parameters as: (Ⅰ) Reception rate on agricultural Tv. programs. (Ⅱ) Receptional motive and application. (Ⅲ) Effect on farming skills and income. After studing these we can understand the function of our agricultural TV. education. and based on it we can produce educational materials for agricultural programs or as criteria for future extension work. Three towns, namely, Chi-An, Feng-Lin, Fu-Li, from Hualien prefecture by characteristic sampling were selected for investigation. Chi-An. Feng-Lin, Fu-Li are located on north, central, south of Hualien prefecture respectively. Three hundred farmers from the list of nucleus-famers in these three towns were sampled randomly, and the questionaires was sent to each of them to fill out. A total of three hundred questionaires were sent out, but only seventy questionaires were answered completely. After analyzing, it came to four conclusions as follows: (Ⅰ) The farmers belong to different ages and degree of education have the same ideas on the test scale of the effect on the agricultural TV. education. (Ⅱ) The farming time is the major factor for farmers to watch agricultural TV. programs or not, i.e. when they are busy on farming, they watch agricultural TV. programs less, however there are still 67% farmers who watching TV. as usual. (Ⅲ) Farmers enjoy agricultural TV programs only next to TV. news, but much more than drama and social educational programs, shows and athletic programs. In average, farmers watching agricultural programs over three times in a week. (Ⅳ) There are about 90% farmers watching agricultural programs on the purpose of learning how to improve their farming skills. There are 55.7% farmers who think that the agricultural TV. education can promote their agricultural skills and increase their income. Therefore it is sure that the agricultural TV. programs are worth to continuing, and it is still the most favorite media to teach farmers the new techniques of modern agriculture.