以層級分析法探討時尚訊息產製過程之研究

A Study of the Fashion Message Production Based on Analytic Hierarchy Process

古德興(T. H. Ku) ； 黃琬軒(W. H. Huang)

《紡織綜合研究期刊》 25卷4期 (2015/10) Pp. 22-32

https://doi.org/10.6439/TTRJ.201510_25(4).0004

摘要

時尚雜誌編輯的工作任務主要為接觸與處理第一手流行訊息。時尚刊物作為一個媒體角色，主要透過專題與報導傳遞時尚訊息與內容給予讀者，其產製過程包含許多考量。本研究以層級影響模式為基礎，配合修正式德菲法界定時尚訊息產製過程中所涉及之關鍵要素與評估準則，並藉由層級分析法探究各項影響產製過程之因素的重要性。研究結果顯示，媒體外在層次與媒體常規層次為時尚編輯人員的優先考量構面，而媒體外在層次的閱聽眾、媒體常規層次的寫作方式、組織層次的組織特性為影響時尚訊息產製之決定要素。而個人層次的思考模式、媒體常規層次的採訪路線，以及組織層次的組織邊界角色等，則非為時尚訊息產製之主要考量要素。

關鍵字

時尚訊息 ； 影響階層模式 ； 層級分析法

並列摘要

The work task and assignment of a fashion magazine editor is mainly deal with and translate the fashion message and trend forecasting. A fashion magazine, as a media, deliver message and content to readers by special topics and feature stories. The production in fashion contents encompass a wide range of considerations. In this study, the key elements on the production of fashion message based on the hierarchy of influences model were investigated and evaluated by the modified Delphi method and the Analytic Hierarchy Process. The results suggested that extra media level and media routines level are the prime consideration of the fashion editors. The audiences in extra media level, writing style in media routines level, and organizational characteristics in organization level are the three determination factors that influence the production of fashion message. However, the thinking model in individual level, beat system in media routines level, and boundary roles in organization level are not the important factors in this study.

並列關鍵字

fashion message ； hierarchy of influences model ； analytic hierarchy process