- 期刊
Location Selection by Applying AHP and MCGP Approach for Fashion Industry
運用AHP與MCGP法於時尚產業選擇店址之研究
摘要
Store location selection is an important decision related to cost and benefit analysis in each industry. Because there are many contradictions and multiple objectives in the location problem, the analysis is more complex. In this study, the analytic hierarchy process (AHP) and multi-choice goal programming (MCGP) models were applied, various standards and attributes were used as the basis to determine the most potential position of all options for decision-makers. By using this method enables decision-makers to set multiple selection goals and help them to select the most suitable location for the store. This study is a case study of a well-known domestic clothing brand location to verify the practicality of the standard method.
延伸閱讀
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