模糊雙人競局理論應用於臺灣地區小汽車市場競爭分析

A Simple Numberical Study of Domestic and Foregin Passenger-car Market Share Analysis in Taiwan Applied with Two-person Fuzzy Matrix Game with Fuzzy Goal

曾國雄(Gwo-Hshiung Tzeng) ； 馮正民(Cheng-Min Feng) ； 陳郁文(Yuh-Wen Chen)

《中國行政評論》 6卷3期 (1997/06) Pp. 71-79

https://doi.org/10.6635/cpar.1997.6(3).04

摘要

本研究參考模糊單目標競局理論之文獻，據以構建模糊單目標雙人零和競局規劃模式。傳統雙人零和競局模式中，償付矩陣中各元素皆為定值，且未考慮決策者之期望水準，引進模糊單目標競局理論於雙人零和競局模式中，俾使模式能反映出決策者之期望水準與償付矩陣中各元素的模糊性，俾使模式更符合現實且決策更富彈性。研究中並以臺灣進口車與小汽車市場為簡例，應用模糊單目標競局理論分析市場佔有率之均衡解。

關鍵字

模糊競局理論 ； 雙人零和競局 ； 償付矩陣

並列摘要

This study is to construct a two-person fuzzy matrix game with fuzzy goal and can perform fuzzy element values of pay-off matrix in a traditional two-person zero-sum game model, such that the game model can reflect more facts and full of decision elastisity. Finally, the fuzzy game model is applied in a simple case study of domestic and foregin passenger-car market share analysis in Taiwan.

並列關鍵字

two-person fuzzy matrix game with fuzzy goal ； two-person zero-sum game model ； pay-off matrix