Content providers use multimedia conversion technology to provide different service level. The prior art of the kind of technology usually in centralized computing environment, which causes I/O bottleneck in storage access and network bandwidth. We propose cloud computing system to reduce the bottleneck. Including: build hardware facilities, software infrastructure and media conversion application in cloud computing architecture. To map the computing model of Map Reduce, we redesign the software that fits multimedia conversion. After the software and hardware integration, we have initial testing result on the platform to verify the implementation.