《壹週刊》封面影像的符號化選擇操縱歷程研究

The Agenda of Manipulation and Simulation in the "Next Magazine"

陳立民(Li-Min Chen) ； 陳怡君(Yi-Chun Chen)

《高雄師大學報：人文與藝術類》 22期 (2007/06) Pp. 133-149

https://doi.org/10.7060/KNUJ-HA.200706.0133

摘要

《壹週刊》從2001年發刊至今己有六年的時間，從《壹週刊》銷售量中不難發現其已成功深植於台灣社會，逐漸形成一股八卦媒體旋風。人們沉醉在影像幻影裡，迷失在他人的個人隱私中。本研究目的在於分析《壹週刊》之八卦媒體影像運作機制與符號操作歷程，以及《壹週刊》媒體中的符號迷思與意識型態。研究樣本主要是以蒐集之《壹週刊》封面進行分類，再將分類之封面進行符號學分析。本研究之結論如下：1.以「影像」做為選擇性素材來搭配編輯文本；將影像符號化並以選擇性素材來搭配編輯文本。2.符號化的選擇操縱歷程；結合文字標題的增強與暗示塑造出一種可以滿足平民百姓對於達官貴人或影視明星的擬像空間。滿足消費者的「視覺愉悅」(Visual Pleasure)，形塑出一集又一集的公式化文本，而消費者則甘之如飴地沈靜在視覺的擬像空間。

關鍵字

壹週刊 ； 擬像 ； 符號

並列摘要

By founding for purpose in seeking the so-called unrevealing secrets and issues of climate, the first issue of ”Next Magazine,” was launched in Taiwan in 2001. The visual readings are highly outstanding in the contemporary mass media with the principle of ”Seeing is Believing” in Next Magazine or the rest of media in Taiwan. This study is focused on how the ”Next Magazine” has been conducting image with specific topic as the meanings of regulating and dialect in between authenticity and trustworthiness through its cover. According to the conclusion of this study, people are not only used to seeing precede believing, but also used to believing in seeing at some certain value. Indeed, like most of the mass media in Taiwan, ”Next Magazine” had disciplined viewers' visual readings by using images as the main idea, and also shifting the visual empirical into cognition. Second, what will interactive visual desire consumption hold in between viewers and their reading media agenda? As a matter of fact, the ”Next Magazine” was launched in the aura of simulation in the way of visual pleasure, with consumers enjoying the represented stereotype of visual culture.

並列關鍵字

Next Magazine ； Simulation ； Sign

參考文獻

郭力昕(1998)。書寫攝影─相片的文本與文化。台北:元尊文化。

成露茜編、羅曉南編(2004)。媒體識讀。台北:正中。

高宣揚(2002)。布爾迪厄。台北:生智。

高宣揚(1991)。論布爾迪厄的「生存心態」。思與言。29(3)，5。

陳俊雄(1995)。攝影作為一種藝術形式。當代。113，26。