建立城市色彩系統－以屏東縣東港鎮、琉球鄉為例

本研究的主要目的是建立城市色彩系統流程與標準，充分運用設計專業，研究地方文化、色彩、地方意象，為地方城市色彩重新定義，進而發揮推廣文化、永續經營、活絡觀光之功能。研究分為以下三個階段進行，第一階段以文獻探討進行東港鎮、琉球鄉的資料彙整分析、並以各國推動城市色彩計畫為基礎，定出色彩計畫流程，城市色彩計畫流程原則為(1)研究調查(2)結果分析(3)色彩建議與應用。第二階段進行實地色彩系統測量規劃及城市色彩印象認知分析，東港鎮現況為基調色低彩度變化性較低，色相上偏向傳統保守的色彩，民眾並希望東港未來能夠朝向更熱情、有特色、有魅力、豐富、健康等方向發展，琉球鄉現況整體色彩為低彩度變化性較低，色相則屬較自然純樸的色彩，民眾希望未來能朝親近、熱情、有特色、自然及舒適等方向發展。第三階段研究結果如下：採用pccs色彩系統給予色彩建議，整體意象大面積來說，東港鎮則以明度：中高明度6.5~8.5之間，彩度：低彩度1s~3s，色相：以單一色項與類似色為主；琉球鄉，則以明度：高明度7.5~9.5之間，彩度：低彩度1s~3s之間，色相：以單一色項與類似色為主。優良的城市色彩計畫除了應以科學測色調查之外，更應將民眾建議納為重要考量依據。廣泛而言，城市色彩系統帶來物理上、視覺上、心理上及經濟上的不同影響，在研究過程會因不同城市風格差異，在色彩上給予不同的建議，希望透過本研究能協助屏東縣東港鎮、琉球鄉建立專屬的城市色彩系統，以營造優良的都市形象。

關鍵字

城市色彩；屏東縣；東港；小琉球

並列摘要

The main purpose of this research is to establish the process and standard of urban color system, and to make use of design discipline sufficiently. To set up the process based on urban color systems worldwide are the principles which are 1. Research and Surveys 2. Results and Analysis 3. Color Combination Suggestions and Application.The second stage includes field survey, color measurement survey, images of urban color and cognitive analysis. Now the basic colors of Donggang are lower and devoid of brightness. This indicates that the image of Donggang has not been changed too much so far. The residents hope that Donggong will be expected to be passionate, charming, abundant and healthy. Now the colors of Liuchiu are lower and devoid of brightness. This shows that the image of Liuchiu is taken as a natural and simple place. The third stage of the research results are as follows: We use PCCS for giving advice on the color system. The basic color of Donggang: Value: 6.5 to 8.5, Saturation: 1s~3s, Hue: single and similar; Liuchiu basic color: Value: 7.5 to 9.5, Saturation: 1s~3s, Hue: single and similar.An excellent urban color strategy should not only do the research based on color measurement but also take public suggestions into consideration. In general, urban color system brings diverse influences, physical, visual, mental and economical. Different color tips will be recommended due to the variation of the city style. Through our research, we hope that the exclusive urban color system will be established in Pingtung County, Donggang, Liuchiu for developing into better city images in the future.