企業策略、資訊策略與競爭優勢之研究

The Study of Business Strategy and Information Strategy with Competitive Advantage

張耀堂(Yao-Tang Chang) ； 翁淑緣(Shu-Yeng Wong)

《大葉學報》 9卷1期 (2000/06) Pp. 75-90

https://doi.org/10.7119/JDYU.200006.0075

摘要

本研究主要在探討企業策略規劃與資訊策略規劃之間的關係，以及兩者之間的連結型態對競爭優勢的影響。本研究以中華徵信所於民國八十七年調查公佈之一千大製造業為研究對象，以問卷收集139位企業高階經理的意見。主要的研究發現有：（1）企業策略的規劃與資訊策略的規劃有密切的關係。（2）企業策略規劃與資訊策略規劃的連結，其整合程度越高，不僅企業策略的作為越好、資訊策略的表現也越積極有效，而且增加企業的競爭優勢。（3）分析者、防禦者、及反應者等三個企業策略群組，在各項競爭優勢上有顯著差異，其中以分析者最有優勢，防禦者次之，反應者最差。（4）策略型、轉變型、工廠型、及支援型等四個資訊策略群組，在各項競爭優勢上有顯著差異，其中以策略型最具優勢，轉變型次之，工廠型再次之，支援型則敬陪末座。因此，越重視資訊科技的策略性應用，越能爭取競爭優勢。

關鍵字

企業策略 ； 資訊策略 ； 連結型態 ； 競爭優勢

並列摘要

This study attempts to explore the relationships between business strategy, information strategy, and the influence of their linkage type on competitive advantage. Questionnaires were mailed to the managers of the top 1000 firms of manufacturing industries ranked by the China Credit Information Service. The main findings from this study are: (1) The business strategies and information strategies made by an organization are highly correlated. (2) The ”total integration” linkage type has better performance on business strategies, information strategies, and competitive advantages. (3) The ”analyzer” strategic type has best performance on each competitive advantage dimension. The ”defender” strategic type has the worst performance. Performance of ”reactor” strategic type is in between. (4) The competition advantage order of the four IT strategic types is as follows: ”strategy” type the best, ”turnaround” type the second, ”support” type the third, ”factory” type the fourth. Therefore, the more strategic use of IT, the better competition advantages.

並列關鍵字

business strategy ； information strategy ； linkage type ； competitive advantage