跨組織模仿決策影響因素之研究－以台灣商業廣播電台為例

The Determinants of the Interorganizational Imitation Decision for the Case of Taiwanese Commercial Radio Broadcasting Industry

黃佑安(Yu-An Huang) ； 王秉鈞(Bing-Jyun Wang)

《管理評論》 20卷3期 (2001/07) Pp. 1-20

https://doi.org/10.6656/MR.2001.20.3.CHI.1

摘要

本研究以制度理論與策略選擇理論探討影響模仿決策的因素，冀望瞭解廣播業的制度變數與電台的策略行為對電台模仿決策的影響關係。透過對現已開播的國內電台進行問卷調查，回收有效問卷54份。實證結果發現：股東結構、是否成立或加入聯播網、節目運作變革與專業化是決定電台模仿決策的最重要影響變數，而經過交互作用分析後得知電台的股東結構、收入來源、電台成立或加入聯播網、組織層級與專業化間存有顯著的交互效果。基於此，本研究認為電台選擇模仿或創新決策的關鍵資源在於人才而非財力，而變革風險的考量亦決定模仿決策的制訂。

關鍵字

跨組織模仿 ； 制度理論 ； 策略選擇 ； 廣播電台

並列摘要

Drawing on institutional and strategic choice theory, we try to examine how existing radio stations come to adopt a imitation decision in a competitive industry. We argue these imitation decisions are affected by institutional variables and strategic behavior in the context of Taiwanese commercial radio broadcasting industry. Hypotheses are developed and tested for a sample of 54 radio stations. Overall, the findings provide support for the argument that the adoption of a imitation decision by a radio station is importantly determined by structure of stockholder, joint networks, change of programs and professionalization. The results imply that talent enhance organizational innovation, and also imply that risk about the consequences of the change leads to adopt a imitation decision.

並列關鍵字

Interorganizational Imitation ； Institutional Theory ； Strategic Choice ； Radio Stations

參考文獻

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