This paper investigates the effects of unexpected firm financial distress announcements on the equity value of the peer firms to examine the negative contagion effects and the positive competitive effects. We further investigate whether these two effects are related to corporate governance. Our results can be summarized as follows. First, when the firms announce financial distress unexpectedly, peer firms' stock prices decline significantly, the negative contagion effects do exist. Second, when the firms announce financial distress expectedly, peer firms' stock prices don't decline significantly, positive competitive effects do exist. Third, this negative contagion effects are significantly larger (smaller) for the firms with bad (good) corporate governance. Finally, the positive competitive effects are significantly larger (smaller) for the firms with good (bad) corporate governance.