應用PEM和FMEA探討高雄駁二藝術特區遊客滿意度

本研究結合績效評估矩陣（performance evaluation matrix, PEM）及失效模式與效應分析（failure mode and effects analysis, FMEA）探討遊客對於高雄駁二藝術特區文化創意園區滿意度。經388份問卷實證分析結果發現：高雄駁二藝術特區遊客重要度滿意度PEM分析，結果共有五項落在「改善區」，分別為「駁二藝術特區停車方便性」、「駁二藝術特區自行車道維護」、「駁二藝術特區醫療設備設置」、「駁二藝術特區廁所環境」及「駁二藝術特區休憩座椅設置」。研究結果呈現，五項皆為與環境設施相關之問題。最後邀請專家學者進行FMEA，排列出優先改善順序為駁二藝術特區自行車道維護、駁二藝術特區停車方便性、駁二藝術特區廁所環境、駁二藝術特區休憩座椅設置、駁二藝術特區醫療設備設置。

關鍵字

文化創意園區；滿意度；績效評估矩陣；失效模式與效應分析

並列摘要

In this study, we used the performance evaluation matrix and the failure mode and effects analysis to investigate the tourists' satisfaction of Kaohsiung Pier-2 Art Center, a cultural and creative park. The empirical analysis found that: Kaohsiung Pier-2 Art of public importance satisfaction performance evaluation matrix analysis, the results fell a total of five ＂improvement area,＂ namely ＂Pier-2 Art convenience parking,＂＂Pier-2 Art bike lane maintenance,＂＂Pier-2 Art medical device settings,＂＂Pier-2 Art toilets environment,＂ and ＂split open seats set 2 Art＂ presents the results of research, five are all issues related to environmental installations. Finally, invited experts and scholars failure modes and effects analysis, arrange the order of priority to improve the barge 2 Art bike path maintenance, Pier-2 Art parking convenience, Pier-2 Art toilets environment, Pier-2 Art open seat settings, and split 2 Art medical device settings.

並列關鍵字

cultural and creative park ； satisfaction ； performance evaluation matrix ； failure mode and effects analysis

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