- 期刊
一次就把品質做好！基於AHP-VIKOR混合模型對冷鏈物流服務供應商的選擇研究
DO IT RIGHT ONCE! THE STUDY ON SELECTION OF COLD CHAIN LOGISTICS SERVICE PROVIDERS BASED ON A HYBRID AHP-VIKOR MODEL
摘要
人民生活水準和消費意識不斷提高，對冷鏈物流（cold chain logistics）的需求也日益明顯。但冷鏈物流尚未達到所相應的技術要求和普及，每年在冷鏈過程中損耗的數量龐大，對企業同樣是巨大的損失，相關企業需要選擇良好的冷鏈物流合作才能真正從第三利潤源中獲得新的利潤空間。然而各行業之間的競爭不斷升溫，不斷尋找新的利潤源以提高企業的競爭力，如今中國物流領域已成為新的利潤源，控制物流活動成了企業降低成本的有效方式，透過與協力廠商物流服務供應商的合作來管理物流活動，是企業有效降低企業成本的方案之一。在冷鏈技術不發達的發展中城市，許多中小型超市由於自身及外界因素，其冷鏈供應鏈問題更加嚴峻。本研究以中國本土中小型超市冷凍食品所需冷鏈物流為例，基於AHP-VIKOR混合模型（AHP-VIKOR hybrid model），如何選擇出良好的協力廠商冷鏈物流（third-party cold chain logistics）服務供應商進行研究，透過此次研究為相關情況企業提供選擇協力廠商冷鏈物流服務供應商的參考。實證結果顯示，在冷鏈物流評價指標體系（assessment indicator system）的構建和對其賦值（assignment）的過程中，綜合從事冷鏈物流相關學術、從事冷鏈物流、受冷鏈物流服務的三個群體的意見，可以看出普遍認為好的服務品質、合適的價格、信譽度、危機處理能力對冷鏈物流而言是重要的，另外，對於冷鏈物流還有一個重要的細節是冷鏈覆蓋率及相關技術。
並列摘要
With improving living standard and consumer awareness, there is also increasing demand for cold chain logistics. However, current cold chain logistics is not as technologically advanced and popular as expected. Great losses and damages have been caused during cold chain logistics each year, which also represent heavy losses for enterprises. Therefore, these enterprises have to partner with reliable cold chain logistics service providers in order to effectively increase their profits from the third profit source. However, subject to increasingly fiercer competition among industries, enterprises have been seeking new profit sources to improve their competitiveness. Now the logistics industry in China has become a new profit source. It has become an effective way for enterprises to reduce their costs by controlling logistics activities. In addition, partnering with third-party logistics service providers to manage logistics activities has also become one of the effective solutions of enterprises to reduce their costs. In developing cities subject to less developed cold chain technologies, many small and medium-sized supermarkets, due to their own or external factors, are coping with tougher cold chain problems. This study aimed at, based on a hybrid AHP-VIKOR model, finding out how to identify reliable third-party cold chain logistics service providers, by taking the cold chain logistics services required for frozen foods of small and medium-sized supermarkets in China for example. Research result is expected to provide a reference for enterprises in selecting reliable third-party cold chain logistics service providers. Empirical results show that good service quality, appropriate price, reputation, and crisis management are critical to cold chain logistics, by incorporating the views of scholars engaging in researches on cold chain logistics and people who provide and receive cold chain logistics services in the establishment and assignment of cold chain logistics evaluation index system. Further, cold chain coverage and related technologies are also critical to cold chain logistics.
參考文獻
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