This study attempts to verify whether stock liquidity is an important determinant of the choice between public offerings and private placements. Using a sample of 628 SEOs in Taiwan stock market, we find that, ceteris paribus, firms with highly liquid stocks prefer public offerings, whereas firms with illiquid stocks tend to engage in the private placement of new shares. We also find that issuers experience poor operating performance prior to the private placements. Our findings suggest that private placements serve as a substitute for public offerings when the issuing firms are unable to gain access to the public market.