整合多準則決策與資源基礎理論建構行動通訊基地台資源規劃模式之研究

隨著行動通訊及裝置設備的普及，全球行動數據流量爆炸性的成長，帶動行動基礎建設與穩定傳輸品質的需求。對電信營運商而言，基地台是維持高速上網與通訊品質的基礎，有效的資源規劃才能維繫企業的永續經營，進而創造最大利潤與競爭力。本研究提出行動通訊資源規劃之模式，藉由價值鏈分析基礎建設服務與支援活動，以資源基礎觀點之特性，萃取決策者的內隱知識，找出重要影響因素，並以模糊多準則決策方法量化評估，將結果分類，由組織的支援活動探討各類基地台資源規劃，以達資源互補及綜效的發揮。本研究為說明模式之可用性，以某大電信公司基地台作為實例驗證對象，根據結果探討行動通訊基地台資源規劃之模式，輔助決策者訂定各類基地台不同的資源規劃標準。

關鍵字

價值鏈；資源基礎觀點；模糊多準則決策；行動通訊基地台

並列摘要

Due to the rapid developments in the mobile communications, increased penetration rates and essential characteristics of the mobile devices, which enable mobile telecoms industry to carry the effective planning for the resources allocation of the mobile telecommunications. This study aims to shed light on the driving resource planning affecting 4G system of base stations, focus on the sustainable competitive advantage under a turbulent and uncertain environment. Therefore, this study develops a resource-based view planning model using a multi-criteria operational resource evaluation, in which the fuzzy MCDM are adopted to identify the competitive advantage of available resources based on value chain analysis and resource-based theory. A case study is conducted to illustrate how the model can be applied as a tool for exploring the potential competitiveness of the resource planning of the base stations in the mobile telecoms industry. The proposed model may help the mobile telecoms organizations to more effectively manage their base station resources, and thus obtain competitive advantages..

並列關鍵字

Value Chain ； Resource-based View ； Fuzzy Multiple Criteria Decision Making ； Mobile Telecommunications

參考文獻

Parkan, C. and Wu, M. U., 1999, “Measurement of the Performance of an Investment Bank Using the Operational Competitiveness Rating Procedure,” Omega, Vol. 27, No. 2, 201-217.

Google Scholar

Peppard, J. and Rylander, A., 2006, “From Value Chain to Value Network: Lessons for Mobile Operators,” European Management Journal, Vol. 24, No. 2, 128-141.

Google Scholar

Peteraf, M. A., 1993, “The Cornerstones of Competitive Advantage: A Resource-Based View,” Strategic Management Journal, Vol. 14, No. 3, 179-191.

Google Scholar

Picoto, W. N., Bélanger, F. and Palma-dos-Reis, A., 2014, “An Organizational Perspective on M-Business: Usage Factors and Value Determination,” European Journal of Information Systems, Vol. 23, No. 5, 571-592.