- 期刊
以創新休閒為導向之數位農場營運模式研究
Research on the Business Model of the Creative-Leisure-Time Oriented Digital Farm
摘要
「數位農場」為整合了實體休閒農場與虛擬農場入口網的一項服務，旨在利用資訊技術讓使用者認養寵物，將寵物飼養在農場裡，並透過網路上的虛擬農場看到寵物的生活而且能遠端飼養寵物，因此在工作壓力沉重的平日亦能輕鬆享受飼養寵物的愉悅；當例假日時使用者可攜同全家大小，至實體農場跟寵物進行實際的互動，享受愜意的休閒生活。使用者飼養過程中所需要的知識，將建置成一個完整的數位學習網讓使用者學習，以達到寓教於樂的功能。數位農場內所有物種預計以RFID技術為基礎建立產銷履歷制度，讓物種的來源與健康能獲得品質保證。本論文旨在提出數位農場的概念並對其營運模式做出探討，同時也希望農場業者能應用這一項服務，讓終日繁忙的社會大眾雖身處於都市叢林、但也可以便利地享有健康的休閒生活，為傳統休閒農業市場開創出一片新的藍海。
並列摘要
”Digital Farm” is a service which integrates the physical farm and the virtual Web portal. Users can foster pets and raise them up in the farm. They can watch their pets through the virtual Web interface, and hence users can enjoy the happiness of raising up pets though they are at home or office. Users can go to the physical farm and play with the pets in weekend or on holidays, so they can have a really cheerful leisure time and relax their pressure. An e-learning website is constructed to offer the users knowledge needed when raising up pets, users not only play with the pets in virtual world but they can learn knowledge with our service. Therefore the digital farm would infuse entertainment into user's learning. We plan to apply traceability system on every single live using RFID technology in the digital farm and hence promise the quality of source and health of the lives. The aims of the proposed work are to study the business model and architecture of the digital farm and to construct a prototype of the Web portal for the digital farm. Accordingly, we hope the farm vendors can apply the proposed model to construct an applicable and profitable marketing strategy.