關渡濕地遊客環境態度類群之研究

A Study of Visitors' Environmental Attitudes in Guan-duh Wetland

王柏青(Po-Ching Wang) ； 侯錦雄(Jing-Shoung Hou)

《觀光研究學報》 1卷4期 (1995/12) Pp. 1-20

https://doi.org/10.6267/JTLS.1995.1(4)1

摘要

本研究之目的在探討遊客之基本屬性與其生態旅遊環境態度間之關係。研究者將環境態度內涵擬定為「環境倫理」、「環境教育」與「永續發展」三個概念群，而就所其衍生之變項進行因素分析後，得到六個生態旅遊環境態度類型：「環境學習」、「環境感情」、「環境責任」、「環境危機意識」、「視覺享受」與「改善環境污染技巧」。此外，以各環境態度類型所呈現之標準化因素分數進行簇群分析，可將遊客區分為三種態度類群：「環境責任型」、「學習型」、「一般型」，而利用卡方分析可以得知道客基本屬性與態度類群間具有相關性。

關鍵字

生態旅遊 ； 環境倫理 ； 環境教育 ； 永續發展

並列摘要

This study is aimed to explore the relationships between visitors' characteristics and their environmental attitudes toward ecotourism. The concept of environmental attitude includes environmental ethics, environmental education, and sustainable development. According to factor analysis, the variables of environmental attitudes toward ecotourism are labeled as six dimensions that are leaning from environment, obligation on environment, affection on environment, consciousness of environmental crisis, visual enjoyment, and technique for improving environment pollution. Followed by the method of cluster analysis, the visitors are classified into environmental responsibility, environmental learning, and generalist three environment-attitude types. The results show there are relationships between the visitors' characteristics and the types of environment-attitude through the chi-square analysis.

並列關鍵字

ecotourism ； environmental ethics ； environmental education ； sustainble development