The purpose of this study was to explore the effects of media and personal influences for a country which was newly developing its business on tourism. Using Australia as the research case, the results of this study indicated although a newly developing country of tourism heavily depended on media influence to promote business at the begining, that the personal influence could prevail media influence in a few years. The study also found that relatives and friends were the major factors in personal influence but different factors could be varied for different tourists in media influence.