華語導遊工作形塑之研究

「新冠疫情」對於華語導遊產生重大衝擊與影響，本研究深度訪談20位華語導遊，目的在探討華語導遊之工作形塑。訪談內容經過嚴謹的內容分析後，應用Tims et al.（2012）四項工作形塑構面，建立一個華語導遊工作形塑之分類架構如下：（1）增加結構性工作資源：包含提升自我表現、經營網路社群。（2）增加社會性工作資源：包含「情感支持」、「實質幫助」。（3）增加挑戰性工作要求：包含「調整工作內容」、「擴充工作廣度」。（4）減少阻礙性工作要求：包含「個人內在阻礙」與「外部環境阻礙」。本研究亦提出若干管理意涵與未來研究方向之建議。

關鍵字

華語導遊；工作形塑；內容分析

並列摘要

The COVID-19 pandemic has a major impact and effect on mandarin tour guides. This study aims to explore the job crafting of mandarin tour guides. In-depth interviews were conducted with 20 respondents. Following a rigorous content analysis of the results, this study referred to four major job crafting dimensions (Tims et al., 2012) to establish a classification framework of mandarin tour guides, Including: (1) increasing structural work resources: improve self-expression, operate an online community; (2) expanding social work resources: emotional support, tangible support; (3) enhancing challenging work demands: adjust work content, expand breadth of work ; and (4) decreasing work barriers: decreasing internal obstacles, decreasing external obstacles. The study concludes with managerial implications and suggestions for future research.

並列關鍵字

mandarin tour guide ； job crafting ； content analysis

參考文獻

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