台灣中小企業策略規劃之研究

A Study of Strategic Plan for Small to Medium Finns in Taiwan

吳瑞山(Ruey-Shan Wu)

《企業管理學報》 47期 (2000/08) Pp. 27-58

摘要

隨著全球經濟一連串的國際化及自由化，台灣的中小企業在國內及國外市場皆面臨更多的競爭者，在新的動態競爭環境下，台灣傳統勞力密集型產業逐漸失去競爭力。本篇研究的目的主要針對以下問題：台灣傳統勞力密集型產業面臨何種困境？是否有方法讓傳統勞力密集型產業可以克服這些困難並且維持其競爭優勢？為解決以上的問題，本篇論文探究競爭優勢理論，並且使用Michael Porter教授的鑽石模型，並且使用五力來分析其競爭優勢。更進一步的，在政府的協助下，台灣的中小企業透過再造的過程來建立競爭優勢。最後，此論文根據Michael Porter教授的模型提供一些解決方式與建議給台灣的中小企業及政府，並期望此論文所提供的解決方式對台灣傳統勞力密集產業在面臨挑戰時，能有所裨益。

關鍵字

競爭優勢 ； Michael Porter模型 ； 傳統勞力密集型產業

並列摘要

With the continuing internationalization and liberalization of the global economy, the SMEs in Taiwan face more competitors from both the domestic markets and the foreign markets. In the new dynamic competitive environment, the traditional labor-intensive industry of Taiwan is no more competitive. The purpose of this paper focus on the problems: what kinds of the difficulty the Taiwan’s traditional labor-intensive SMEs encounter now? And if there some solutions for the Taiwan’s SMEs their can adopt to overcome the problems and maintain their competitive advantage? To solve the above mentioned questions, this paper investigates the theories of the competitive advantage, and uses the Prof. Porter’s Diamond model and 5 forces to analyze the competitive disadvantages. Furthermore, the possible competitive advantages are also found through the re-structuring process of the SMEs and through the government’s help. Finally, this paper the paper provides some solutions and recommendations for the SMEs and the government in Taiwan based on the Prof. Porter’s model, and hope that the solutions found in this paper are helpful for the traditional labor-intensive industry to go through their challenges.

並列關鍵字

competitive advantage ； Michael Porter's model ； traditional labor-intensive industry