The purpose of this paper is to examine the relationships among consumer attributes, users’ satisfactions on web and www purchase intention. The results indicate that “the convenience of shopping”, “price perception”, “entertainment activities” and “information representation” have positive relationships to “www purchase intention”. According to the regression analysis finds that only ”information representation” factor has significant influence to “www purchase intention”. The result seems to indicate that the understanding of consumers’ attributes is important, yet the design of information-related characteristic is more critical.