進入模式、產業環境、以及廠商特性對廠商海外市場經營績效之影響

The Impact of Entry Mode, Industrial Environment, and Firm Characteristics on Firm's Foreign Performance

曹為忠(Wei-Chung Chao) ； 詹雪蘭(Hsueh-Lan Chan) ； 李文瑞(Wen-Ruey Lee) ； 陳旭銘(Shiuh-Ming Chen)

《企業管理學報》 54期 (2002/09) Pp. 1-32

摘要

本研究以115家赴大陸投資之台灣中小型製造業廠商為實證對象，探討產業環境、廠商特性、以及進入模式對廠商在大陸市場經營績效之影響。經由多變量變異數分析、典型相關分析、以及GLM迴歸分析進行實證研究，研究結果顯示：產業環境與廠商特性對經營績效具有顯著影響，而各進入模式之間（獨資、多數股權合資、均等股權合資、少數股權合資、以及無股權型式）在五項經營績效指標（獲利率、營業額成長率、獲利率之滿意度、營業額成長率之滿意度、以及經營目標達成之滿意度）上均存有顯著之差異。整體績效排名依序為：獨資、多數股權合資、無股權型式、均等股權合資、少數股權合資。

關鍵字

進入模式 ； 產業環境 ； 廠商特性 ； 績效

並列摘要

This study explores the impact of entry mode, industrial environment, and firm characteristics on performance of Taiwanese SMEs in Mainland China. By applying MANOV A, canonical correlation, and GLM regression, 115 firms are empirically analyzed. Results of this research indicate that industrial environment and firm characteristics have significant influence on firm's foreign performance. There are significant differences among various entry modes (wholly owned subsidiary, majority joint venture, equal (SO/50) joint venture, minority joint venture, and non-equity mode) on five performance indicators (profit rate, sales growth rate, satisfaction of profit rate, satisfaction of sales growth rate, and satisfaction of goal realization). Overall performance rank indicates: wholly owned subsidiary＞majority joint venture＞non-equity mode＞equal (SO/50) joint venture＞minority joint venture.

並列關鍵字

Entry mode ； Industrial environment ； Firm characteristics ； Performance

參考文獻

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