A Comparison of Visitors' Characteristics, Traveling Motivations, Recreational Experiences, and Attitudes toward Recreational Carrying-Capacity Controls between Peak and Off-Peak Seasons

淡旺季期間遊客屬性、遊憩動機、遊憩體驗及對承載量管制態度之比較

楊增華(Tzeng-Hua Yang) ； 黃一菁(I-Ching Huang) ； 黃一琳(E-Ling Huang) ； 黃麗萍(Li-Ping Huang)

《台灣林業科學》 29卷1期 (2014/03) Pp. 17-31

https://doi.org/10.7075/TJFS.201403_29(1).0002

摘要

森林遊樂區、國家公園或自然與歷史遺跡之管理單位常對旺季期間的過量遊客感到困擾，期望能有較佳的方法來減少過度擁塞的遊客，以保護自然或文化資源。本研究以拉拉山自然保護區為個案，比較旅遊旺季與淡季期間之遊客特性、旅遊動機、旅遊體驗，以及對於遊憩總量管制的意見是否不同，以求對於旅遊旺季期間過量遊客問題提出具體建議。研究發現，拉拉山自然保護區旺季期間之遊客多為團體旅客，同行夥伴主要是家人與公司同事，相對較偏好以遊覽車為交通工具，停留時間較短，拉拉山自然保護區只是他們旅程中的一個重要景點。淡季期間則主要是自由行旅客，同行夥伴主要是家人與朋友，停留時間較長，有較強的動機想獲得新知，以及體驗拉拉山的歷史及文化資源；相較於旺季旅客，淡季旅客較無擁擠的遊憩體驗，且較感受到獲得新知識。研究另發現，淡旺季遊客均支持承載量管制措施。

關鍵字

季節性 ； 旅遊動機 ； 旅遊體驗 ； 拉拉山自然保護區

並列摘要

Excessive tourist demands during peak seasons typically concern managers of forest recreation areas, national parks, and natural and historic heritage sites. They continue to look for better solutions to relieve overcrowding while protecting natural resources and cultural treasures. This study focused on visitors to the Lalashan Forest Reserve in Taiwan to compare the sociodemographic and trip characteristics, traveling motivations, and recreation experiences, of visitors between peak and off-peak seasons, and visitors' opinions regarding recreational carrying-capacity controls in order to draft practical solutions for managers to solve overcrowding problems in the peak season. The results indicated that peak-season respondents were mostly groups, consisting of family recreational trips or company tours. They generally preferred to use tour buses for transportation and to stay for shorter times. The forest reserve was more likely to be one of the major tourist attractions on their itineraries. In contrast, off-peak-season respondents were mostly individuals who stayed longer. These tourists had a stronger motivation to gain knowledge and enjoy the rich historic and cultural heritage in the Lalashan Forest Reserve. Off-peak-season respondents had less-crowded experiences and were more inclined to learn new things. Both peak and off-peak respondents supported the practice of recreational carrying-capacity control in Lalashan Forest Reserve.

並列關鍵字

seasonality ； recreation motivation ； traveling experience ； Lalashan Forest Reserve