台灣食品及飲料製造業市場結構－行爲－績效關聯之研究－兼論研發角色與不同時點比較

Structure-Conduct-Performance Relationships in Taiwan Food and Beverage Manufacturing Industry: Comparison in Different Survey Years and Roles of R&D

周智強(Zhi-Qiang Zhou) ； 黃炳文(Biing-Wen Huang)

《農業經濟叢刊》 14卷1期 (2008/12) Pp. 149-174

https://doi.org/10.6196/TAER.2008.14.1.5

摘要

本研究主要在探討台灣地區食品及飲料製造業之市場集中度、廣告密集度與廠商利潤率的關聯，及其在不同時點是否有所轉變？並探討研發對此三者的影響關係。本研究建構計量經濟模型，並以1996年及2001年食品及飲料製造業廠商資料分析之。實證結果發現台灣地區食品與飲料製造業在1996及2001年之市場集中度、廣告密集度及廠商利潤率的關係有所轉變；研發對市場集中度及廣告密集度有正向的影響，但對廠商利潤率的影響不顯著。與相關文獻比較，可知台灣地區食品及飲料製造業之「結構－行爲－績效」關係有別於整體製造業及其他國家的相同產業。因此政府部門對於此產業的輔導，宜注意其獨有的特色；廠商若能加強其研發，將有助於提高其市場佔有率。

關鍵字

食品及飲料製造業 ； 產業集中度 ； 廣告密集度 ； 廠商利潤率

並列摘要

This study is to explore relationships among concentration, advertising, and profitability of food and beverage industry in Taiwan, compare with their relationships in different survey year, and discuss the effects of R&D on those variables. An econometric model was built up, and survey data of food and beverage firms were applied to estimate those relationships. The results show that relationships among concentration, advertising, and profitability of food and beverage industry are different in 1996 and 2001. R&D has positive effects on concentration and advertising, but it does not significantly affect profitability. Comparing to the related literatures, the relationships of ”structure-conduct performance” are distinct from whole manufacturing industry in Taiwan, and those also differs from other countries. Thus if the government would want to promote the development of this industry, it had better pay attention to its unique characteristic. If firms could heighten their R&D, that could raise their market share.

並列關鍵字

Food and Beverage Manufacturing Industry ； Concentration ； Advertising ； Profitability

參考文獻

行政院主計處()。

行政院主計處()。

行政院主計處()。

林惠玲、陳正倉、莊文彬(2002)。廠商的進入、退出與市場競爭性－台灣製造業的實證。經濟論文叢刊。30(4)，491-530。

林靜儀(2004)。台灣地區製造業市場集中度、廣告密集度與利潤率關係之探討。台灣管理學刊。4(2)，203-224。