CHAID在國民意向之應用－以九十年國民生活指標重要性評估調查環境、安全與經濟安定領域為例

Application of CHAID to People's Opinion-Example by 2001 People's Life Indicators Evaluation Survey

陳昌雄(Chang-Shang Chen) ； 吳佩璇(Pei-Hsuan Wu)

《調查研究》 10期 (2001/10) Pp. 5-34

https://doi.org/10.7014/TCYC.200110.0005

摘要

本文係以卡方自動互助檢視法（CHAID）分析九十年國民生活指標重要性評估調查結果，並與現有客觀指標做對照與印證。本文之預測變數採用性別、年齡、教育程度與都市化程度等四頂，分析結果環境領域中，都市化程度與教育程度是較重要的變數，顯示民眾對空、水、廢的看法與感受來自自身的生活經驗與對環境保護認知的多寡有關。安全領域中，對保障人身安全重要性的認知及治安狀況滿意的程度，性別是最為顯著的預測變數；意外災害方面，教育程度高者滿意度較低，此可能與不同教育程度者規範尺度嚴謹不同有關。經濟安定領域中，20-29歲人口群由於個人生命周期的關鍵決策點經歷尚淺，看法與感受明顯與其他年齡人口群不同。經由這個研究工作的進行，讓我們體認到以「平均數」呈現的調查結果雖然能提供簡單、快速的資訊，但其蘊含的影響因素卻是相當複雜，進一步解析後更能具有深刻的應用價值。

關鍵字

國民生活指標重要性評估調查 ； 社會問題意識 ； 價值判斷 ； 卡方自動互助檢視法 ； 環境 ； 安全 ； 經濟安定

並列摘要

In this paper, the 2001 People's Life Indicators Evaluation Survey is analyzed by Chi Square Automatic Interaction Detector (CHAID) method. The predictors are gender, age, education and urbanization. In the field of environment, urbanization and education are more important variables. They reveal that people's opinions about air, water and waste disposal develop not only from their daily living experiences but also from their knowledge of environmental protection efforts. In the field of safety, gender is the most important predictor in perceived concepts of importance involving personal safety and public security. The survey also indicates that the higher the educational levels of respondents the lower their tolerance of accidents. Concerning economics, the opinions of respondents aged from 20 to 29 are significantly different from other age-groups basically because these people have either not yet experienced the major turning points of their individual lives or are about to do so. From this research, we know in addition to simple and quick information provided by mean, more advanced analysis concerning these variables is now possible. We are thus now able to garner even more valuable information from the results of our survey.

並列關鍵字

People's Life Indicators Evaluation Survey ； social issue ； value ； Chi Square Automatic Interaction Detector ； environment ； safety ； economic

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