台北縣立新莊體育場員工知覺資源配適之研究

公立體育場經營上普遍有人力及經費不足之困難，體育場本質屬於運動休閒服務業，強調為民眾服務與互動，如何透過資源配適將資源做更有效之利用，提供民眾滿意之服務建立他人無法模仿之無形資源及競爭優勢。本研究以新莊體育場為例，以質化研究訪談方式訪談三位新莊體育場組織員工，探討新莊體育場組織員工對於達到「顧客滿意」所需之各項資源投入要素之看法；同時以問卷調查法瞭解37位組織員工對於資源配適策略之認知。主要研究結論及建議如下：一、運用資訊科技服務，提升體育場行政效能員工對於資源配適認知構面以「資訊科技化程度」最高，未來建議能導入顧客關係管理之資訊系統，以簡化行政程序及人力成本及監督服務流程與品質。二、強化新莊體育場人力資源管理新莊體育場如欲達到為民服務之組織目標，「組織」及「人力」是關鍵因素，應加強人力資源管理。三、建構服務競爭優勢，達到為民服務之組織目標環境設施、服務品質、異業結盟、社區鄰里關係及工作團隊向心力與服務熱誠為新莊體育場核心競爭優勢。本研究結果可做為新莊體育場擬定經營策略及評估改進之參考並有助於後續研究之進行。

關鍵字

公立體育場；資源配適

並列摘要

Management of public stadium had faced some difficulties in the aspects of finance and staffs issues. Therefore, the public stadium had to make better use of resource through resource fit. At the same time, the management policy of public stadium should be stipulated towards the direction of service orientation and customer satisfaction. The purpose of this study was to understand the recognition of resource fit among staffs. The data were collected by interviewing with 3 staffs and 37 questionnaire. The main results indicated as follows: 1. The information technology degree has received an highest score among the factors in resource fit. The public stadium should improve administration performance through information technology. 2. To strengthen the human resources management of Hsinchuang Stadium. Human resources and organization were the critical success factors for the public stadium to achieve the goal of service-orientation. 3. Hsinchuang Stadium should build the service-oriented competitive advantage to achieve the goal of providing services to meet people's needs. The competitive advantage of Hsinchuang Stadium included sport facility, service quality, heterogeneous alliance, community relationship, teamwork strength, and enthusiasm in providing service. The obtained results of this research could provide information to Hsinchung Stadium and be a further reference to future study.