In a paper published in 1977, Alan Goldman argued for a Plain Sex View. The idea is that the purpose of sex is simply pleasure derived from contact with another person's body, and other ends like reproduction, communication, expression of love and commitment and so on are irrelevant. This article has been immensely influential, and is still regarded by many as a convincing refutation of traditional sexual morality. In this paper, I will critically evaluate his plain sex analysis and argue that it is vulnerable to numerous counterexamples.