詭道與動態能力之對比

華人企業在全球經濟體中佔有舉足輕重之地位，其經營理念深受中國傳統文化與哲學思想之影響，卻顯少文獻將中國哲學思想與西方策略管理理論做深入探討。因此，本研究採取內容分析法，透過WinMax質性研究軟體，比較「孫子詭道」與西方「動態能力」理論，將詭道概念逐句分析，並對「詭道」與「動態能力」各構面反覆逐級歸類、登錄、評分，藉以瞭解兩構面間之共通性與差異化。研究結果顯示，動態能力與詭道最大差異處是動態能力缺乏詭道之「欺敵／欺騙」和「奇襲」戰略思維，而最大共通性在於皆具有「統合」和「優勢」戰略。

關鍵字

詭道；動態能力；內容分析

並列摘要

This paper conducts a comparative analysis between the traditional Chinese Sun-Tzu warfare deception strategy and the western dynamic capability in actual business practice. Since Chinese-owned enterprises have played increasing roles globally, it is therefore important to understand the influence of traditional Chinese philosophy on the implementation of successful business strategies. Until now, the distinctiveness of such a strategy with respect to its western counterparts has not been properly revealed. With a view to address this imbalance, we employ the content analysis method to compare and contrast Sun Tzu's way of deception with the western theory of dynamic capabilities. The various aspects of Sun-Tze's warfare deception and dynamic capabilities were categorized, recorded and graded by using the WinMax software to determine the most significant similarities and differences. The findings indicate that the theory of dynamic capabilities generally lacks the strategies of ”deceiving the enemy or subterfuge” and ”surprise or flank attacks”, which are unique characteristics of the way of warfare deception. Nonetheless, both of Chinese and western strategies do share their commonality in prioritizing the ”global integration” and ”local superiority.”