本文提出新創事業成長的演化模型,檢視新創事業不同階段中,企業在商機-資源-組織(Opportunity-Resource-Organization)之共演情形。本研究以快速成長的新創企業-IC設計公司群聯電子為例,配合結構性問卷訪談、公司內部文件及專利資料等相關資料,分析新創事業不同階段的成長策略。研究結果發現:(1)在新創事業成長三個階段中,商機、資源與組織須不斷地的共演;(2)育成階段中,新創事業在非正式化的創業型組織下,須有效地運用稀少的資源,以開拓新技術的市場商機;(3)新創階段中,商業策略夥伴關係與功能化組織的建立,有助於開拓產品與不同地區的商機;(4)上市階段中,資源漸趨豐富,有助於組織朝垂直整合與集團化發展,朝向市場多角化經營。本文總結:在不同創業階段下,商機確認、創業資源累積與適當組織發展三者相互調配能力,是支持新創事業成長重要的因素。
The paper proposes a new venture growth model to examine the co-evolution between opportunity recognition, resource deployment and organizational development along with three development stages. Using Phison Electronics Corp., a fast-growing new venture as a case study, the paper analyzes the growth strategies in the three stages (incubation, start-up and IPO). The results reveal that the model works well in the case. In the incubation phase, the new venture works in an informal form and has little resource to exploit a new opportunity. In the start-up phase, the strategic partnership and functional organization building are helpful to discover a new market and product. In the IPO phase, as the resource grows, the new venture develops towards the vertical integration and conglomeration. The paper concludes that the adaptive capabilities along different stages are critical to manage the fast-growing new venture.