橫尾忠則之海報創作風格初探

日本設計師橫尾忠則的創作風格詭譎多變，其作品乍看之下似是充滿了混雜的視覺元素，但裏層卻深藏了許多意涵以及奇異微妙的世界觀。本文內容主要是針對橫尾忠則60年代至90年代的海報創作，以文獻探討的方式研究其作品之視覺構成形式，並對應當時的時空背景、藝術流派、個人生活等，探索各種可能影響他創作的因素。本研究分爲三個階段，第一階段爲文獻探討，說明日本在二戰後的政治、經濟、藝術潮流等的演變歷程；第二階段依前項所得，與橫尾忠則生活經歷、創作活動加以比對；第三階段著重在其海報作品獨特的表現形式分析，嘗試梳理出其創作風格之形成受藝術思潮影響之可能線索。期盼藉由這樣的研究結果能提供創作者與相關研究的參考。

關鍵字

海報；創作風格；視覺風格

並列摘要

The visual style of Tadanori Yokoo's creative works is strange and changeful. It seems that his works are full of complex feelings, but actually there are social meaning and unusual subtle world view deeply hidden inside. On literature review, the content of this thesis mainly discusses the creation career of Japanese designer, Tadanori Yokoo, from 1960s to 1990s; and also the analysis on visual elements which being carried out in accordance with the creation style of each particular periods, so as to understand how all kinds of art schools, life experiences and cultural backgrounds influenced upon him, and then how those were used onto the posters. This study is divided into three stages, the first stage is literature review that explains the progress and development of Japan's politics, economy and artistic trend after World War II; the second stage utilizes the previous studies to compare and discuss the life experience and creation activities of Tadanori Yokoo; the third stage emphasizes on the analysis of manifestation of Tadanori Yokoo's poster works, through which his creation, backgrounds and the influence of artistic trend of thought could be traced. This study hopes to understand the creation reasons of Tadanori Yokoo's uniqueness so as to serve as the reference for creators and relevant studies.